. Les fleuristes [microforme] examen. La floriculture. 22 La revue Fbbbcaby^ Fleuristes 10, 1921 ^^^un^^ ?:iil france^^ l''l'i.Mi^ severnãƒ^WJI*j'^^^ POUR NOUVEAU PLAN iir"ir)"v.r)*(irrsir)"vir ?s NOUVEAU PLAN DE PUBLICITÉ. Ammann recommande l'adoption. Un grand intérêt a été manifesté par le commerce dans le nouveau plan pour l'accomplissement de notre campagne nationale de publicité présentées lors de la réunion de la fleur nationale Growers' Association à Washington, le lavage- tous les détails d'wliich ont été accordées que dans l'examen de la semaine dernière. Jusqu'à présent- d'atteindre est la proposition et si grande est sa signification à l'échange qu'il y a beaucoup de discussion en direct. Dans ce con-

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. Florists' review [microform]. Floriculture. 22 The Florists^ Review Fbbbcaby 10, 1921 ^^^a?^:iil^l'^'l'i.Mi^¥^WJI*i^^^ FOR NEW PLAN iir«ir)«v.r)*(irrsir)«vir?s NEW PUBLICITY PLAN. Ammann Urges Adoption. Great interest has been manifested by the trade in the new plan for carrying on our national publicity campaign pre- sented at the meeting of the National Flower Growers' Association in Wash- ington, full details of wliich were given only in The Review last week. So far- reaching is the proposal and so great is its meaning to the trade that there is much live discussion of it. In this con- nection, some of the remarks of J. F. Ammann, member of the national public- ity committee and secretary of the Na- tional Flower Growers' Association, in introducing the committee's report be- fore the executive board of the S. A. F., arc enlightening. lie said: "We do not claim this plan will be perfect. Neither do we want it under- stood that the work as started and car- ried on the past three years will cease unless this above plan is adopted. What the committee is really striving for is to rebuild on a new plan with a better foundation, so further additions may be added without danger to the original structure. "Personally, I have been in this work for two years, first as cx-officio member of the committee by virtue of my office as president of the society for one year and the last year as a member of' the committee by appointment. During this time, I believe I can frankly state, I have made a careful study of the situa- tion as it exists in the various communi- ties and I have come to the firm conclu- sion that there is a prevailing sentiment almost everywhere in favor of the allied trade plan for cooperative advertising. "It is by far the most equitable plan that has yet been tried, not only in our own trade but in that of many others, and, l)ns(>(l ujifm the jKMcentago as rec- ommended in this rejiort, a vast sum could lie rai.sod with little effo

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