. Merchandising de matériel Mars-juin 1919. tres mais sans succès.au cours des derniers mois, il a fait beaucoup de voyages d'achat à Wnni-oeg et a également fait des achats lourds sur toute la ligne.dans les mois de février il a essayé des ventes spéciales à valuesjusqu'à 15 cents et alors qu'ils ont réussi pour un moment il a constaté que les résultats ne justifient pas cet effort. Hehas a été invité par des grossistes à augmenter sa limite à 50 cents, mais a jusqu'à présent refusé de le faire. Un magasin semblable est exploité à Portage la Prairie avec des valeurs allant jusqu'à. 99 cents. Le 21 juin 1919 73 CARTES DE SPECTACLE DES PETITS MAGASINS DE TORONTO beaucoup de préférences de spectacle

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. Hardware merchandising March-June 1919. tres but without success.In recent months he has made many buying trips to Wnni-oeg and has also made heavy purchases across the line.In the months of February he tried special sales at valuesup to 15 cents and while they were successful for a whilehe found that the results did not justify the effort. Hehas been urged by wholesale men to raise his limit to 50cents, but so far has refused to do so. A similar store isoperated in Portage la Prairie with values up to. 99 cents. June 21, 1919 73 SHOW CARDS OF THE SMALLER TORONTO STORES Many Show Preference for the Small, Neatly-Lettered Card of Quiet Coloring—Others Fea--ture Color Schemes Artistically Worked Out With Pleasing Effects. Written for Hardware and Metal by ROBERT T. D. EDWARDS FOR the past six months or so wehave been sounding the praises ofthe large department storesthroughout America in regard to theshow cards and show carding systemsthey use, and have showed many ways inwhich we could use their ideas in oursmaller stores.. There is no doubt that many of thehints thrown out were put into practiceand that benefit has been derived fromthem. However, to continue the styleof article we wish to give a few ideaswhich the smaller Toronto stores useon their show cards. It is surprising, after making a study?of the better small stores, to find thegood class of show cards they use. Theyall have their own ideas of what con-stitutes a good show card; some like thesmall, neatly lettered cards of quiet col-orings, with the lettering in the centreof the card or at the upper left handside; others want cards with the letter-ing much heavier, but showing an ab-sence of gaudy colorings; still othersnse small, neatly lettered cards, but havecolor schemes artistically worked outon them, which makes a very pleasing^effect. Can Easily See Them You have only to walk along YongeStreet and gaze at the neatly trimmedwindows to see these show cards. White cards with hlack letters arequite p

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