--FILE--canettes de bière neige de China Resources Snow Breweries Ltd. (CR) de la neige, une joint-venture entre SABMiller et China Resources Entreprises, sont pour
--FILE--Cans of Snow beer of China Resources Snow Breweries Ltd. (CR Snow), a joint venture between SABMiller and China Resources Enterprises, are for sale in a supermarket in Nantong city, east China's Jiangsu province, 6 April 2014. China Resources Enterprise strongly believes that selling beer is so seasonal it has decided not to report quarterly results anymore. The company announced last week it has completed the HK$28 billion deal to sell all its non-beer business to its parent China Resources Holdings. Its only business now is selling beer and will change its name into China Resources Beer. "Given that the beer business is expected to exhibit strong seasonal patterns, it is considered that the quarterly results might not provide meaningful information to the shareholders and the investors and it might not be cost effective to continue with the company's practice of publishing quarterly results. As such, quarterly results will no longer be published by the company, " the company said in announcing its name change. While changing the name may make sense, the decision to stop doing voluntary quarterly reports and linking it to beer sales is not convincing.
