--FILE--une Chevrolet Camaro de GM (General Motors) est affiché lors d'une auto show dans la ville de Guiyang, province de Guizhou, Chine du sud-ouest, 9 mai 2013. Un
--FILE--A Chevrolet Camaro of GM (General Motors) is displayed during an auto show in Guiyang city, southwest Chinas Guizhou province, 9 May 2013. As Transformers: Age of Extinction opens in theaters, General Motors Co. is betting on the latest installment of the alien-robot saga to help jump-start Chevrolet sales in China. The reboot of the movie franchise, which features battling robots that convert into cars and trucks, opens in China and the U.S. today (27 June 2014) and includes vehicles such as the Chevrolet Camaro sports car and Trax small sport-utility vehicle. The fourth movie in the series gives GM, second to Volkswagen AG in sales among foreign automakers in China, a marketing tool as it introduces six Chevrolets in the country this year. The goal is to use it as a springboard for launching new products, Tim Mahoney, the global chief marketing officer for the Chevrolet brand, said last week in an interview. The brand could use a boost in China. Chevrolet last year failed to keep pace with the nations 16 percent growth for passenger vehicles, with sales rising 8.5 percent to 652, 077.
