--FILE--Vue d'une boutique Shang Xia d'Hermès à Shanghai, Chine, 2 novembre 2010. Hermes ne¯t'attendre à ce que sa marque chinoise, Shang Xia, pour briser eve

• Contributeur: Imaginechina Limited / Alamy Banque D'Images
• ID de l’image: W8XKWJ
• Taille du fichier: 30,5 MB (1 022,1 KB Téléchargement compressé)
• Autorisations: Modèle - non | Propriété - non
• Dimensions: 4000 x 2667 px | 33,9 x 22,6 cm | 13,3 x 8,9 inches | 300dpi
• Date de la prise de vue: 2 novembre 2010
• Photographe: Imaginechina

Informations supplémentaires

--FILE--View of a Shang Xia boutique of Hermes in Shanghai, China, 2 November 2010. Hermes doesn¯t expect its Chinese brand, Shang Xia, to break even until 2016, as the specialty line strives to build a followingªan effort made that much harder by Beijing¯s crackdown on lavish gift-giving among government officials. Hermes International SCA has spent the past seven years trying to build demand for Shang Xia, betting that Chinese luxury shoppers are increasingly willing to buy $4, 600 bamboo leather handbags and $100, 000 Ming dynasty-inspired furniture. By 2016, °for the first time profit and loss will be balanced, ± said Patrick Thomas, chairman of Shang Xia, in an interview. Mr. Thomas declined to disclose sales figures for Shang Xia, although he said the Chinese brand is only a fraction of Hermes¯ nearly €4 billion in sales last year.

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