. Les canneberges ; : la canneberge national magazine. La canneberge. Exhorte les producteurs à l'aide dans les ventes ont également un soutien actif de la Cranberry Institute avec l'augmentation de la récolte des baies, cran- c'est le devoir de tout producteur de participer à un programme visant à accroître la vente et l'utilisation de la canneberge. Les producteurs de citron a attendu trop longtemps avant de s'unir pour faire connaître [les citrons, et maintenant leur industrie est dans un état de- plorable. En feuilleter quelques magazines de la fin j'ai trouvé dans "publicité" souhai- accrocher par : Conseil consultatif de la pêche frais congelé Pommes de jus d'Orange de la Floride une laitière américaine

• Contributeur: The Book Worm / Alamy Banque D'Images
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. Cranberries; : the national cranberry magazine. Cranberries. Urges Growers To Help In Sales Also Active Support of the Cranberry Institute With the increased crop of cran- berries, it is the duty of every grower to participate in a program to increase the sale and uses of cranberries. The lemon growers waited too long in uniting to [publicize lemons, and now their industry is in a de- plorable condition. In thumbing through a few of the late magazines I found "in- dustry publicity" by: Cling Peach Advisory Board Idaho Potatoes Fresh Frozen Orange Juice from Florida American Dairy Association (Drink more milk) Lemon Growers Association Rice Coaincil We seem to be united only when we are in serious trouble. The Cran- berry Institute is well organized and did a wonderful joib for us in our recent problem. Why not sup- port it in a program to promote the use of more fresh fruit sales ? Based on a million-lbarrel crop, we sihould sell 600, 000 barrels fresh. Even only 50 cents a barrell would give us $300, 000 to promote tlhe fresh market, and some of it would rub off on processed sales. My reason in advocating adver- tising fresh is two fold: 1. Brand names are ignored by the ihousewife in fresh fruit. If the quality looks good the brand has no bearing. 2. When we sell one pound of fresb, we have sold equivalent to over three 16 oz. cans. Every grower would profit much more than the small amount of money it takes by the elimination of a surplus and the stabliziation of prices. Ask your distributor to partici- pate in such a program or join one that will "helip the Institute to help you. We would like to keep' cran- berries from becoming a buyers' market instead of a growers' mar- ket - so let's get organized for next year before it's too late. Bert J. Leasure ManitowisTi Waters, Wisconsin Flemming Declares 1960 Crop Safe Just before Thanksgiving the Federal Government reported the 1960 cranberry crqp is safe - free from the weed killer amino tria- zole, W

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