Les clients mangent de la nourriture à un restaurant de restauration rapide sur le thème des sbires de McDonald's dans la ville de Hangzhou, Zhejiang Province de Chine orientale, le 4 juillet 2017. Pi universel
Customers eat food at a Minions-themed fastfood restaurant of McDonald's in Hangzhou city, east China's Zhejiang province, 4 July 2017. Universal Pictures and Illumination Entertainment's animated family feature Despicable Me 3 has set a new opening day record in China with a 139 million RMB ($20.4 million) gross, including service fees. That surpasses the previous first-day PRC record for animation that had been set by the franchise's prior film, Minions, which collected 121 million RMB ($17.5 million) on its debut Sunday back in July, 2016. If anyone in China was somehow unaware of the arrival of Gru and his Minions in the Middle Kingdom, it wasn't for lack of outreach by Illumination and the film's distributors and partners. The nation was blanketed with ads and promotional tie-ins that included seemingly ubiquitous re-decorations of train stations, subway cars, and McDonalds restaurants in yellow, with the mischievous little Minions popping up everywhere. Most prominent among the promotions was a tie-in with bike sharing startup Ofo, which placed whimsically decorated yellow 'Minions' bicycles at its bike pickup/drop-off spots.
