. Les fleuristes [microforme] examen. La floriculture. 22 Le Rorists' Review Apeil 19. 1917..^ pPI, établi, 1897, par O. L. GRANT. Publié chaque jeudi par le Floiusts» Puhlishini Oaxton ; Co., 520-560, Bâtiment 5&Lt ;)8 South Dearborn St., Chicago. Télé, Wabash 81'J5. Câble d'Ketrtstered Florvlew Chlcugo, adresse,. Principaux marchés Knt de fleurs coupées ont en héler un des old-time gluts. Le prix-faucheuse doit garder à l'esprit que la qualité est rappeler longtemps après que le prix n'est oublié. À la fin, il ne paie pas de vendre un article même si c'est bon marché. EvEKY fleuriste l'Ohio devrait savoir que th

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. Florists' review [microform]. Floriculture. 22 The Rorists' Review Apeil 19. 1917.. pPI^, Established, 1897, by O. L. GRANT. Published every Thursday by The Floiusts' Puhlishini; Co., 520-560 Oaxton Building, 5<)8 South Dearborn St., Chicago. Tele., Wabash 81'J5. Ketrtstered cable address, Florvlew, Chlcugo. Knt principal cut flower markets have hail one of the old-time gluts. The price-cutter should bear in mind that quality is remembered long after price is forgotten. In the end it does not pay to sell an unsatisfactory article even if it is cheap. EvEKY Ohio florist should know that the jiink carnation is the "official"' flower of tlie Buckeye state. Such knowl- edge may come in handy on flag days, McKinley 's Inrthday anniversary, etc. Of course the editor of a trade paper has nothing to do but read the i^ews- papcrs that are put on his desk, but when you send a copy of the home town sheet it would be better to mark the paragraph you want the editor to see. Thi-s should be an exceedingly good summer for manufacturers of heating ap- paratus which will save fuel for florists. The tremendous increase in the cost of fuel will result in a general effort to im- prove heating apparatus to save coal. "Being in love with your business, " says a shrewd woman florist, "does not necessarily mean success, but dislike for your business is almost sure to cause fail- ure. '' To which might be added that in- difference and cocksureness are equally fatal. Dr. Beverly T. Galloway, well known in the trade as once head of the Bureau of Plant Industry, has been appointed assistant to the Secretary of Agriculture, and is in charge of the department's emergency measures for dealing with the agricultural situation. A FEW days before Easter a Buffalo newspaper informed its readers that *' women will be able to sport flowers with their new suits or dresses Easter day at not one cent more than they cost last year.'' The leading paper of Milwau- kee on the same

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