. Les fleuristes [microforme] examen. La floriculture. 25 mars 1920 Les fleuristes^ Review 29. Le PUSmNG SLOQAK. L'éducation publique est^. Que la publicité coopérative locale en collaboration avec la national campagne de publicité est en passe de devenir une réalité !S démontré par les récentes activités de Sti Louis, Chicago, Milwaukee, Buf- falo et Baltimore. Cincinnati a organisé une campagne dans laquelle )de l'nost les cultivateurs et les détaillants sont bagués ensemble. Par le pourcentage, c'est plan, les producteurs s'engageant un demi de un pour cent sur tous les matériels qu'ils vendent et le détaillant un pour cent sur sa pu

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. Florists' review [microform]. Floriculture. March 25, 1920 The Florists^ Review 29. PUSmNG THE SLOQAK. Is Educating tlie Public. That local cooperative advertising in conjunction with the national adver- tising campaign is fast becoming a fact !S demonstrated by the recent activities of Sti Louis, Chicago, Milwaukee, Buf- falo and Baltimore. Cincinnati has a regular organized campaign in which )nost of the growers and retailers are banded together. By the percentage plan—that is, the growers pledging one- half of one per cent on all the stock they sell and the retailer one per cent on his purchases—a total of one and one-half per cent is obtained on all stock that is sold to the local market. This is the most equitable way to collect for this worthy cause, as every one is assessed according to the amount of business he transacts. I do not understand how anyone could fail to join in such a plan when it is for the good of the entire trade, but, of course, there are in every city men who will find some fault with such a plan. My advice to the florists in such a city would be to go ahead without them; they will be marked men in a short time and will be only too glad to get in. There is no doubt that the best business men in the cities referred to above are linked up with the scheme. Get your campaign under way and in a short time you will have no trouble in getting 100 per cent of those who will be benefited by your campaign. Dreams Bealized. Let us look for a moment at what local advertising means. It is not the business you already have in your par- ticular locality that you should be so much interested in, as in the business which you have not. This country has a population of something like 100, 000, - 000. Of this number it is safe to say that not over ten to fifteen per cent are flower buyers, or in any way interested in flowers. If this small per- centage could be augmented to fifty per cent, can you not see how the business in flowers all over the country wo

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