. Les fleuristes [microforme] examen. La floriculture. 54 La revue^ Fleuristes 18 Mars, 1915.. Eetabltahed, 1897. par O. L. GRANT. Pabllahed chaque jeudi par les fleuristes" Pubushino Oazton Buildlofr Co., 630-660, 606 Soutti Dearborn St., Chicago. Tele.. Wabash 8196. Câble d'Resrlstered Florvlew', l'adresse, Chicago. Entré comme deuxième classe affaire Dec. 3,1897. lors de la post-bureau à Chicago, 111., en vertu de la loi de mars 3,1879. Prix de souscription, 1 $ par année. Au Canada, 2 $ ; pour l'Europe. $3.00. Rat publicité(>s donnés sur demande. Commerce strictement seulement Tertlslng ad- accepté. (V IMll...... ., L'AVIS

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. Florists' review [microform]. Floriculture. 54 The Florists^ Review March 18, 1915.. Eetabltahed, 1897. by O. L. GRANT. Pabllahed every Thursday by The Florists' Pubushino Co., 630-660 Oazton Buildlofr, 606 Soutti Dearborn St., Chicago. Tele.. Wabash 8196. Resrlstered cable address, ' Florvlew, Chicago. Entered as second class matter Dec. 3.1897. at the post-office at Chi- cago, 111., under the Act of March 3.1879. Subscription price, $1.00 a year. To Canada, $2.00; to Europe. $3.00. Advertising rat(>s quoted upon request. Only strictly trade ad- Tertlslng accepted. (V IMll...... ., NOTICE. It is impoMible to guarantee the insertion, discontinuance or alteration of any adTertise- ment unless instructions are received by 5 P. M. TUESDAY. BOOIZTT or AHZRIOAjr FL0BI8TS. Xneorponited by Aot of C«iirreM, Marok i, 1901. Offlcera for 1916: PresUcst, Patrick Wolch. Boston; Tice-presldent, Daniel MacBorlo, Sao rranclsco; secretary, John Yonng, 68 W. 28tb St., New Tork City; treasarer, w. ¥". Kastlng. Buffalo. Thirty-first annual conTentloa, San Francisco. Gal., Ancrost 17 to 20, 1915. Results bring advertising. The Review brings results. Florists who send plants through the mails should read the article in this is- sue entitled "Must Mark Plant Pack- ages. '' Experience seems to show that freesia should be brought in between Christ- mas and St. Valentine's day. Later, it scarcely pays. Business cannot be bad when such great quantities of stock are being cleared —it surely would be boom times if prices were not low in such heavily loaded mar- kets. The flower business is not highly sys- tematized; the team play between pro- ducing and selling ends often is poor. Better organization would mean less con- fusion and more money. No noteworthy results ever were ob- tained except at the cost of great and persistent effort. When you see a flo- rist building up a big business on sound lines, you may be sure he has earned his success. "Everybody is looking for t

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