. Les fleuristes [microforme] examen. La floriculture. Les fleuristes 20^ Review 14 mai 1914. et un énorme bouquet de fleurs de violettes pour Mme Wilson. Le Washington Flo- rists Co. composé un panier de roses Sunburst pour le ministre de la Bolivie et Mme. Calderon, un panier de toses Killarney pour le ministre de la Suisse, "nd une douche bouquet de roses soleil pour le ministre des Pays-Bas. William Marche &AMP ; Co. a fourni une offre des orchidées et des lis de la vallée pour un membre de l'diplora"ti" cercle. Autres W'ashirigton les fleuristes avaient aussi des commandes de paniers, principalement de roses. C. L.

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. Florists' review [microform]. Floriculture. 20 The Florists^ Review May 14, 1914. and a huge corsage bouquet of violets for Mrs. Wilson. The Washington Flo- rists Co. made up a basket of Sunburst roses for the minister from Bolivia and Mme. Calderon, a basket of Killarney toses for the minister from Switzerland, »nd a shower bouquet of Sunburst roses for the minister from the Netherlands. William Marche & Co. supplied an offer- ing of orchids and lily of the valley for a member of the diplora»ti« circle. Other W'ashirigton florists also had orders for baskets, principally of roses. C. L. L. MOTHERS' DAY AND THE F. T. D. The many efforts put forth by mem- bers of the Florists' Telegraph Delivery in advertising the delivery of flowers at a distance, through window deco- rating and newspaper advertising and numerous other ways, were rewarded with a great deluge of orders May 9 and 10. Never before were there so many telegrams and telephone calls fly- ing about over the country, calling for the delivery of flowers at prices and in quantities not usually experienced. In- quiry in several different cities shows that the Florists' Telegraph Delivery is doing good work and that the public has taken decidedly to availing them- selves of the opportunities offered. Members are joining freely and with the united advertising campaign, which amounts to a national one in scope, the growth of this phase of the florists' business will be greater than ever and the result a permanent one. Irwin Bertermann, Pres. to other retailers throughout the coun- try what they can do in this line; it has come to the point where it is more necessary to have all the retailers fill these orders in a uniform manner. There are still a great many who do not seem or want to understand that a uniform discount of twenty per cent should be allowed. Furthermore, all or- ders sh-ould be telegraphed to the flo- rists"Vho fill them, for the sum received for the order. If every florist studies the

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