. Les fleuristes [microforme] examen. La floriculture. ^^m y L ? ^ ^v, LES FLEURS COMME LIGNE LATÉRALE dominent rapidement mettre en flozvcrs qu'une ligne latérale à quelques otJicr commerce de détail est dangereux -à l'entreprise initiale. L'homme zvho a un génie pour vendre au détail trouve rapidement une flozvcr store bat la plupart des autres entreprises. Ici est un exatnple de cette vérité ; de nombreux autres cas similaires peuvent être citées. ^^^ ^ = =n|ici est une fable arabe T sur un chameau et son mas- tor à nififlit dans le désert. Tlic arabes était couché dans une sa tente ; le chameau, être^d'IVi, froid IP demandé ])pour crmission ^ ?"v mettre sa tête à l'intérieur ; le r

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. Florists' review [microform]. Floriculture. ^y^m THE ? ^v, ^ FLOWERS AS SIDE LINE QUICKLY DOMINATE Putting in flozvcrs as a side line to some otJicr retail business is dangerous —to the original business. The man zvho has a genius for retailing quickly finds a flozvcr store beats most other businesses. Here is an exatnple of this truth; many other similar cases can be cited. ^=^^^=n|HERE is an Arabian fable T about a camel and its mas- tor at nififlit in the desert. Tlic Arab had lain down in a his tent; the camel, being IVi^IP cold, asked ])crmission to ^?"v put his head inside; the r ^ V^ jjormission was granted, ^^ —II but instead of his head, the camel gradually got all of himself inside and the Arab found liimsclf outside. Many business men have diseovered after taking on wliat is commonly called a ''side line" that the addition has ])roved to be like the camel—the "side line" has all but jiushed out the original occupant of the store. Can't Oust Flowers. There are many instances of this in American business life. The senior member of tlie original firm of Sears, Eocbuck & Co. laid the foundation for that immense business when he took on watches as a side line to eke out his wages as a station agent in a small Minnesota town, long before the govern- ment took over the railroads and raised their employees from their former lowly position to their present allluent one. And consider what siile lines have done THANK YOU! One of the most pleasant of the many interesting features of pub- lishing The Review has to do with the invaluable assistance rendered by its readers. For many years the steady growth of the paper, particularly in circulation, has come principally through well- pleased readers recommending it to others to whom it should prove equally helpful. This assistance wiU be especially valuable now that the trade is about to enter another period of rapid expansion and will be thoroughly appreci- ated. to the old-fashioned drug

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