. Les fleuristes [microforme] examen. La floriculture. Numéro de Noël 14 décembre. bonne grâce. Il y avait plein de fleurs ; ils pourraient être offerts à prix modérés ; tout le monde a acheté certains. Il était tout à fait tourner les tables sur la fourniture, l'homme qui a dû payer si cher pour ses actions qu'il pourrait vendre moins que d'habitude même si il a coupé son profit mince. Toute personne examinant les affaires de grâce sera sûr de noter que c'est le stock à prix modéré qui est en demande, un peu meilleure note que d'habitude, peut-être, mais encore le "sensible" de longueur. C'est toujours ainsi quand les gens achètent des fleurs

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. Florists' review [microform]. Floriculture. CHRISTMAS NUMBER OUT DECEMBER 14th. good Thanksgiving. There were plenty of flowers; they could be offered at moderate prices; everybody bought some. It was quite turning the tables on the provision man, who had to pay so much for his stock he could sell less than usual even though he cut his profit thin. Anyone reviewing the Thanksgiving business will be sure to note that it was the moderate-priced stock that was in demand, a little better grade than usual, perhaps, but still the "sensible" length. It always is so when people buy flowers for their own use. At Christmas one can count with reasonable certainty on the call being for the more costly grades of stock, but for Thanksgiving short to medium roses, carnations and pompon mums are the big sellers. A Difference in Demand, "You know before a customer tells you, " commented a thoughtful retailer the other day, "what is to be done with the flowers selected. The long-stemmed Beauties, the 4-foot Eussella and the largest mums are gifts for somebody who might think one 'cheap' if more useful flowers were sent. But the flowers to go to one's own home are 12-inch roses, a few carna- tions or a bunch of pompons." One of the noteworthy features of this Thanksgiving was that the trade increased, the quantity of flowers sold made a gain practically without special ef- fort on the part of the trade. What would it have been had everybody pushed the way Mothers' day is pushed? Busi- ness conditions have been so good this au- tnimn that many flo- rists dealing with the public have relaxed their efforts to sell, which makes the largo volume of business week look all the v^'/y done this better. But here a word about Christ- mas, now only a few days dis- tant. Don't let Christmas go by without some special advertising of flowers for use as gifts. Let it be known, also, that flowers and plants are one com- modity that still can be bought at moderate prices

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