. Les fleuristes [microforme] examen. La floriculture. «^ V-T"- --J-jr^ ^^isS f"^ ^>jr|i"' 'y.iMf^^» Apbil 29, 1020 Les fleuristes^ Examen 23 STORE MANAGEMENT // ^ /Sb. Ce QUE LES DIRIGEANTS DANS LE COMMERCE FONT W' PIÈCES FUNÉRAIRES. Searcli ce qui concerne la nouveauté. La fleuriste progressif sera toujours sur l'alerte pour donner à ses clients quelque chose de nouveau et de différent dans les offres de services funéraires. Le public devient tout aussi fatigué de la même couronnes, croix, étoiles et les ancres comme de s'asseoir à la même dighes pour vos repas un jour donné chaque semaine. Il y a des fleuristes qui vont sur fro

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. Florists' review [microform]. Floriculture. "V^-T"- --J-jr^ ~~isS ^^f"^ ^>jr|i"' 'y.iM~f^^' Apbil 29, 1020 The Florists^ Review 23 RETAIL STORE MANAGEMENT // ^ /Sb. WHAT THE LEADERS IN THE TRADE ARE DOING W' FUNERAL PIECES. Searcli far Novelty. The progressive florist will always be on the alert to give his patrons something new and different in funeral offerings. The public becomes just as tired of the same wreaths, crosses, stars and anchors as you would of sitting down to the same dighes for your meals on a given day each week. There are some florists who go on from year to year arranging the same old designs in exactly the same old way. It may be a bit far-fet/Bhed to say that the public likes a change of style in funeral offerings as they d© in everything else. You may say that when people are in bereavement they are not thinking much about style. This is just the time when they are most sensitive and quickest to notice anything that may be unique or out of the ordinary, and they are just as quick to note any shortcoming or defect. Even if you are obliged to use some of the old and oft-used designs, don't be afraid to arrange them differently. Some of the best florists of the country are today using baskets for funeral of- ferings, made in such a manner that the only thing that distinguishes them from use for some festive occasion is the sur- roundings and the word "Sympathy" instead of "Congratulations" on the card. Family Offerings. Always remember that in every fu- neral design, and, in fact, every ar- rangement of flowers you may make for any purpose, you are giving someone a lesson in how to'' Say It with Flowers.'' Let us see for a moment what this edu- cation amounts to. I will cite just one instance, how one woman in Philadel- phia impressed on the mind of the public that the proper thing to wear on Mothers' day was white carnations. It is impossible to tell the time, money and effort that have been spent t

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