5120 x 3401 px | 43,3 x 28,8 cm | 17,1 x 11,3 inches | 300dpi
Date de la prise de vue:
17 septembre 2017
Informations supplémentaires:
Big white hello kitty at Lever House building in Park Avenue. New York. NYC. USA. Barbara Kruger’s installation at the Lever House on Park Avenue. Whether we realize it or not, our daily lives are filled with multitudes of graphic and visual information. While reading a newspaper, watching television, walking on the street past countless advertisement, we constantly absorb information. It is this aspect of social and public sphere that Barbara Kruger exploits in her current installation at the Lever House in New York. A project commissioned by the real estate mogul Aby Rosen, whose collection features such names as Jeff Koons, George Condo, John Chamberlain, Keith Harring, and Barnaby Furnas, holds tight to its message of “an image is worth a thousand words.” The text as art exhibition, titled “Between Being Born and Dying” . Similar to radio and advertising announcements Kruger’s words beckon one to “know nothing forget everything believe anything.” The stark contrast of black and white, the blunt manner in which these letters pop off clean and serene walls of the Lever House are distinct elements that force themselves to enter the viewers gaze. Political issues, feminisms, consumerism, individual autonomy, and desire, all enlist on the mission to engage the public on an intellectual level. Barbara Kruger carries out her messages in a condensed, ultra-modern Helvetica font. The typeface, designed by Max Meidinger and Edouard Hoffman some 52 years ago, was subject of the special exhibition “50 Years of Helvetica” held at the Museum of Modern Art April 2007 until March 2008. Its significance in everyday context is unmistakable and has appeared to soothe our lives via notes on our safety, travel, mailings, and other public communication. The smooth, clean lines create a neutral, universal and incredibly modern form, which Kruger uses to her advantage. Helvetica by the artist’s hand has gained a new dimension and proportion, one of an active pa
