Cette image peut avoir des imperfections car il s’agit d’une image historique ou de reportage.
The former Essex and England cricket star Graham Gooch , lets British athlete Sarah Wilhelmy (left) and model Helena Boyko, test his hair replacement treatment in a Central London health Gym, to disprove claims that the treatment does not work. * The former England captain is at the centre of an disgreement, after a client of AHS (Advanced Hair Studio) along with the Advertising Standards Authority claimed that adverts claiming that Gooch could swim, shower, and play sport with his hair treatment were wrong and misleading. 16/1/02: A company which treated men's thinning hair, accepted some of its advertisements had to be changed following a complaint from a customer. The Advanced Hair Studio (AHS) admitted that some aspects of its adverts had to be changed following a ruling from an advertising watchdog. But the company said it stood by its claim that customers could play sport after the treatment. Former England captain Graham Gooch paid , 5, 000, and was so impressed with the result that he became spokesman for the Advanced Hair Studio (AHS) and took part in a series of TV commercials and press adverts. Claims made by Advanced Hair Studio (AHS), the company that treated Mr Gooch for thinning hair, were criticised by the advertising watchdog. In its adjudication the Advertising Standards Authority upheld five of the seven complaints made by another client of the company, Greg Evans, saying that the evidence used to suggest that it was possible to swim, shower and play sport after the treatment was not independent. The ASA have asked the firm not to repeat the claim.
Uniquement disponible pour une utilisation éditoriale.
Utilisation pour des reportages d’actualités, des avis et des critiques, la communication d’informations concernant des personnes, des lieux, des choses ou des événements.
Par souci de clarté, l’utilisation éditoriale exclut tout usage en rapport avec la publicité, la promotion (par exemple, des sites web promotionnels), le marketing, les emballages ou les produits dérivés.
