Mumbai, Inde. Feb 20, 2014. 20 mars 2014, Ahmedabad, Inde :.Promodini Jhamble (à droite) s'exécute à l'eau filtrée shop fournis par Eureka Forbes pour fournir l'eau potable filtrée à la population rurale au village Viratnagar près de Shanghai.Les marchés économiquement pauvres dans les bidonvilles urbains et villages ruraux de l'Inde sont de plus en plus important pour les grandes entreprises multinationales en visant la demande en eau douce.Quelque 96 millions de personnes en Inde n'ont pas accès à l'eau potable et plus de 186 000 enfants de moins de cinq ans meurent de diarrhée causée par l'eau insalubre et pauvre san
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Feb. 20, 2014 - Solapur, India - 20 feb 2014 , Solapur, INDIA:..Promodini Jhamble (right) runs the filtered water shop provided by Eureka Forbes to supply filtered drinking water to the rural population at village Viratnagar near Solapur...The economically poor markets in the Urban Slums & rural villages in India are becoming increasingly important for big Multinational companies as they target the demand for fresh water..Some 96 million people in India do not have access to clean water and more than 186, 000 children under the age of five die from diarrhea caused by unsafe water and poor sanitation each year in the country, according to the international charity Water Aid. Groundwater supplies in many rural areas have been found to have harmful high contents of arsenic or fluoride. Pesticides used in farming and iron ore mining have also had an impact on the safety of water, while surface water supplies are often contaminated with fecal matter in rural India. Inadequate sanitation in the country is estimated to cause economic losses that are equivalent to $53.8 billion because of consequences such as health-related impacts and lower productivity, according to the World Bank. Of this, the cost of the drinking water-related impact is $4.2 billion. Across all products the consumer demand in rural India has been growing at a faster pace than urban India for the first time in two decades, according to Crisil, a ratings and research firm in India. Between 2009 to 2010 and 2011 to 2012, additional spending by rural India was 3, 750 billion rupees, significantly higher than 2, 994 billion rupees by urbanites. The growth for future markets is going to be through those 70 per cent rural areas. .Many MNCÕs are targeting this huge market like the French food company Danone - which produces Evian water - through its danone.communities initiative has partnered with an NGO, the Naandi Foundation, to set up water treatment solutions in villages in India. Another French multination
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