3300 x 2534 px | 27,9 x 21,5 cm | 11 x 8,4 inches | 300dpi
Date de la prise de vue:
24 mars 2020
Informations supplémentaires:
Cette image peut avoir des imperfections car il s’agit d’une image historique ou de reportage.
The Wells-Brimtoy brand was created in 1932 from the convergence of two companies specialising in low-priced metal toys, Wells and Brimtoy. Alfred Wells started his metal toymaking business in 1919, seizing the opportunity that arose after the First World War (1914-1918) broke the dominance that southern German companies had previously had regarding metal toy production. Wells produced a range of comparatively inexpensive tinplate vehicles that were cheaper to produce than the German pieces had been, and Wells created a Wells o’ London logo that showed two water-wells. Brimtoy started in 1923, rising from the embers of British Metal and Toy Manufacturers, which had benefited from the boom in the toy industry immediately after WW1, but had then been caught out by the following economic depression in the early Twenties. Brimtoy included personnel from British Metal and Toy Manufacturers, and emphasised the continuity by basing their name on that of the older company. Brimtoy continued to emphasise the Britishness (and non-Germanness!) of their product with a logo that incorporated Nelson’s Column.
