A netizen browses the Chinese website of online fashion shopping retailer Asos in Tianjin, China, 14 November 2013. Fashion website Asos is aiming to tap into the fast-growing Chinese market with the launch of a dedicated website for the country. The Chinese website is the eighth country-specific site for the e-retailer, which has seen the value of its shares nearly trebled to 57.32 pounds in the past year amid soaring sales. Sales are expected to break through the 1 billion pounds barrier this financial year as the company benefits from shoppers switch to the Internet and rapid expansion overseas. Asos, which operates in 237 countries and sells more than 65, 000 products, made a profit before tax of 54.7 million pounds in the year to August, up 37% on the year before, while sales rose 40% to 753.8 million pounds. Asos China will feature more than 6, 000 different products priced in local currency by Spring 2014, and will include both womenswear and menswear. It will stock the Asos own label and gradually introduce brands at all price levels including American Apparel, Mango, Ted Baker and Sonia by Sonia Rykiel.
